Sony Trade-In Trade-Up Program is Back!
Good news for anyone thinking about making the switch (or upgrade) to Sony’s full-frame mirrorless lineup... the Trade-In Trade-Up Program is back at Don’s Photo, running from October 1st to December 31st, 2025.
Here’s how it works:
Trade in one working digital interchangeable lens camera or lens (from any brand) and get up to a $500 trade-in bonus towards select Sony full-frame mirrorless cameras and lenses. Whether you’re looking to move to mirrorless for the first time or build out your Sony kit, this is the perfect chance to save big.
A few things to note:
- This offer isn’t stackable with any other Instant Rebates (IR) or bundles.
- You’ll need to provide your traded-in item’s model and serial number.
Ready to level up your gear? Visit us in-store or contact us for more details about qualifying models and how to get started.
Promotion runs until December 31st, 2025.

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